The lean startup
The Lean Startup method represents a new approach that is being adopted worldwide to change the way companies create and launch their products. Eric Ries defines a startup as an organization dedicated to creating something under conditions of extreme uncertainty.
Practices designed to help entrepreneurs increase the odds of creating a successful startup. It is not an infallible mathematical formula, but an innovative business philosophy that helps entrepreneurs escape the traps of traditional business thinking.
Eric Ries, the author of the book, is a regular speaker, advising startups and large companies.
I am one of those people who grew up programming computers. Throughout my career, I have had the feeling of working incredibly hard on products that ultimately failed in the market. At first, especially because of my experience, I saw failure as a technical problem that required a technical solution: better architecture, a better process…
These supposed fixes led to more failures. I was fortunate to have co-founders who wanted to experiment with new approaches. Like me, they were fed up with the failure of traditional thinking. I studied Lean manufacturing, a process originating in Japan and several other processes of the Toyota production system, a completely new way of posing and analyzing problems. This line of thinking evolved into the Lean Startup method.
Main concepts of the lean startup method:
- Minimum viable product
- Continuous development in small batches
- Lean manufactoring. Just-in-time
- The Five Whys
- Innovation accounting
- Engines of growth
- Disruptive innovation
- Pivot or persevere
- Types of pivots
- Vanity metrics
- Cohort analysis
- Split-Tests
- Continuous innovation with sandbox
- Hypotheses and acts of faith
- Validated learning
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